APRPREP - Online Study Course (APRPREP)

Point-Productions


Description

APRPREP, Online Study Course is designed to prepare professionals for Accreditation in Public Relations. It is a professional development program. The Online Study Course is self-paced, including ten modules focused on the KSAs -- Knowledge Skills and Abilities -- required to pass the APR Examination. In addition, participants may join free weekly webcasts, hosted by APR Facilitators. APR Facilitators review participant work, provide feedback and study strategies in an informal and effective learning event.

APR is a mark of distinction for public relations professionals who demonstrate their commitment to the profession and to its ethical practice and who are selected based on broad knowledge, strategic perspective, and sound professional judgement. Online Enrollment http://online2learn.net/APR/

Content
  • Orientation
  • Web Meeting Schedule and Recordings - Fall
  • APRPREP - Connections
  • See Who's Online - Chat Page
  • Module 1: Public Relations - A Management Function
  • 1.1 Module Introduction
  • 1.2 Readings
  • 1.3 Scenario Question Formation Activity
  • 1.4 Profile - Introduction
  • 1.5 KSA Self-Assessment
  • 1.6 Functions of Public Relations
  • 1.6 Functions of Public Relations
  • 1.7 MBA Class Presentation - Scenario
  • Module 2: Applying Ethics and Law
  • 2.1 Module Introduction
  • 2.2 Readings
  • 2.3 Scenario Question Formation Activity
  • 2.4 Ethical Argument Presentation - Scenario
  • 2.4 Ethical Argument Presentation
  • 2.5 Legal Terms Challenge
  • 2.6 Book Review - Short Bookshelf Texts
  • 2.6 Book Reviews - Short Bookshelf
  • Module 3: Communication Models and Theories
  • 3.1 Module Introduction
  • 3.2 Readings
  • 3.3 Scenario Question Formation Activity
  • 3.4 Communication Models & Theories - Challenge
  • 3.5 Practical Application of Models & Theories
  • 3.5 Practical Application of Models & Theories
  • 3.6 Profession Timeline
  • Module 4: RPIE - Situation Analysis & Research
  • 4.1 Module Introduction
  • 4.2 Readings
  • 4.3 Scenario Question Formation Activity
  • 4.4 Planning Terms and Concepts Interaction
  • 4.5 RPIE Planning Component Tutorials
  • 4.6 Content Analysis
  • 4.6 Content Analysis
  • 4.7 Recommended Research Rationale
  • 4.7 Recommended Research Rationale - Challenge
  • Module 5: RPIE - Problem - Goal - Objective
  • 5.1 Module Introduction
  • 5.2 Readings
  • 5.3 Scenario Question Formation Activity
  • 5.4 Audience Identification - Your Process
  • 5.4 Audience Identification
  • 5.5 RPIE - Identify Planning Strategy
  • 5.6 RPIE - Quick Thinking
  • 5.6 Quick Thinking - Mental Calisthenics
  • Module 6: RPIE - Strategies - Tactics - Evaluation
  • 6.1 Module Introduction
  • 6.2 Readings
  • 6.3 Scenario Question Formation Activity
  • 6.4 Planning Component Review
  • 6.5 Planning Component - Challenge
  • 6.6 RPIE - Case Problem Response - Presentation
  • Module 7: Managing Issues and Crisis Communications
  • 7.1 Module Introduction
  • 7.2 Readings
  • 7.3 Scenario Question Formation Activity
  • 7.4 Newsom and Haynes - Preparing for a Crisis
  • 7.5 Practicing Diversity
  • 7.5 Practicing Diversity
  • 7.6 Practitioner's Crisis Planning - Part 1
  • 7.6 Practitioner's Crisis Planning - Part 2
  • Module 8: Leading the Public Relations Function
  • 8.1 Module Introduction
  • 8.2 Readings
  • 8.3 Scenario Question Formation Activity
  • 8.4 Business Structures
  • 8.5 SEC and Business Literacy Definitions
  • 8.6 Organizational Structures and Business Models
  • 8.6 Organizational Structures and Business Models
  • 8.7 Problem Solving and Decision Making
  • module 9: Managing Relationships
  • 9.1 Module Introduction
  • 9.2 Readings
  • 9.3 Scenario Question Formation Activity
  • 9.4 Mediated Technology Terms and Definitions
  • 9.5 Mediated Communication Strategies
  • 9.5 Mediated Communication Strategies
  • 9.6 Managing Relationships
  • 9.6 Managing Relationships - Your Process
  • Module 10: Panel Presentation & APR Examination
  • 10.1 Module Introduction
  • 10.2 Readings
  • 10.3 Panel Presentation - Preparation
  • 10.4 Panel Presentation - Discussion
  • 10.5 Panel Presentation - Practice Presentation
  • 10.6 APR Examination Experience
  • 10.6 APR Examination Experience
  • 10.7 Questions for APR Facilitators
  • Course Completion
  • Course Completion Certificate
Completion rules
  • All units must be completed
  • Leads to a certification with a duration: Forever